Bellevue has changed a lot in the past twenty years, but one thing that’s remained constant is the presence of Bellevue Square mall. A mall that is not aimed at the ordinary masses, but at the wealthy elites who populate the city.
Everything about
Belle-Square is built to capture wealth. The floor tile, the store layouts, the
food available to eat, all of it is built to make sure you spend as much money
as possible. All appeal is built on the idea that you, the consumer, want to
keep up with your rich friends. So they show you the most expensive version of
everything they can think of.
Belle-Square’s other definitive trait is
change. The mall has been in Bellevue since 1946, but nothing within is static.
Stores come and go. Strategies change. But the mall is always as full as it can
be because everyone who gets into business wants to be at the top.
The mall is big,
crowded, and overwhelming to people like me, but it’s undeniably successful. It’s
the heart of downtown Bellevue for a reason. But it’s not without its flaws. It
has no food court, only various restaurants spread throughout the mall, and not
many places to sit. Its not a mall for everyone, and I feel as though that’s on
purpose. You’re supposed to love going to a mall, not the mall itself. The mall
is just where the good stores are.
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