I feel like way too much of our world is beloved only because it was already popular. So much time goes towards making things popular because in our world if it isn't popular, people won't care about it. Because so much is turned into "popularity" that keeping up with the status quo is more than a full time job. Call me old fashioned, but I think the decisions of what is and isn't important should be left up to us, and corporations shouldn't be encouraging us to shame one another for not staying on top of what's trendy. Let the world grow naturally, and trust that success will come eventually.