I could be wrong about this, but I'm beginning to think that capitalism deeply resents the ordinary. It wants us all to believe that not only can we be extraordinary, but that we should be extraordinary, at least as it defines the term. What that means is that we wind up copying everyone else, so that ordinary winds up looking weird and uncanny, while the freaks of the world wind up looking a little mundane. Capitalism doesn't want people to be loners, it wants people to believe that their lonely and unfulfilled. It doesn't want people to be different, it just wants people to believe that they already are. People who know who they are and are happy with their lives are the bane of capitalism's existence, because those people never want the things capitalism sells the hardest.