I'm just going to put this out there into the world; if you collect enough data about someone to know there's a pretty good chance they're not gender conforming, don't design your web algorithm to send them makeup ads aimed at women who are trying to look conventionally attractive. Even if they're interested, you're not going to win them over if you imply you only care about people who use makeup to conform. Seriously, it's 2024. How do you not know that not every woman wants to be beautiful and not everyone who's assigned female at birth wants to be a woman?